This makes it as easy as possible for a viewer to find your live stream- this is always the main aim! 2. It’s really easy to use with a simple ‘drag and drop’ functionality, and there are tons of templates to help you get started. You can use a tool such as Canva, that lets you build professional social header images. If you’re planning on making a habit of doing regular live streams, why not change the header or artwork on your YouTube channel homepage to reflect this? Chances are, if people are interested in your regular content, they’ll be potential viewers of your live streams too. If you’re posting regular vlogs or other content make sure to mention that you’re planning on live streaming. Then share it widely over your various social channels to entice your viewers. You can create a ‘live stream trailer’ using footage from either your previous live streams or pull footage from your YouTube videos. You can simply tell your audience where and when you’ll be streaming or you can think a bit further outside of the box. Using social media is a good first port of call. This then allows you to promote the live stream before it actually takes place. So if you’re thinking of planning a live stream in advance, head over to your YouTube channel homepage and schedule one, using the ‘events’ option. (Of course, impromptu live streams are still likely to attract a crowd, but the aim is to maximise the size of that crowd!) It’s not a given that people will watch your live video if you provide them with a link a few minutes before. Now that you know how to live stream, let’s get into some tips that will make your live stream the best it can be… 15 top tips for your YouTube livestream 1. You can then manage your live streams from the ‘Upcoming’ tab (highlighted above). Then finish by scheduling your live stream for the date you require. To schedule an event, you need to click on the events tab:Īnd enter your info. Once you’ve downloaded this software, you can stream via your computer, on your mobile and via a scheduled event. YouTube has compiled a list of their recommendations here and have included their best uses as well. The kind of encoding software you use entirely depends on what your needs are. This is the software that allows you to use external devices to stream and send the footage directly to YouTube Live. If you want to use external devices, such as webcams, microphones or games consoles, for example, you’ll need to set up a live streaming encoder. You can do this by clicking ‘Stream Now’ (highlighted in the image above). You’ll be greeted with this page which is your control panel for all things live streaming!įrom here you can do a basic live stream- without really doing much else (We’ll go through the more advanced stuff next!) Then head to the ‘Creator Studio Tools’ and click on the ‘Live Streaming’ tab. This part of the set up needs to be done on a desktop, but once you’re ready to go, you can livestream from any device. The first thing you need to do is head to your channel homepage. The YouTube Live dashboard gives you instant analytics and offers tools, like the chat feature which lets your audience communicate with you (and each other) whilst live. 15 top tips for your YouTube livestream.Research by Livestream shows that 82% of people prefer live video to social media posts, proving that live video has a massive place on consumers’ news feeds.īrands have an opportunity to capitalise on this hunger for live content, and in this article, we’re going to guide you through exactly how to get started: It’s unscripted and responsive, so it’s authentic content- exactly what audiences are looking for. YouTube Live is a fast, powerful way to connect with an audience right there in the moment. Instead of a channel where YouTube was the sole decider of what content was aired, now anyone with a YouTube channel (that fits the criteria) could live stream to their audience. But in April 2011, it was replaced by the YouTube live section of the site, with a complete shift in dynamic. YouTube Live was first introduced as a YouTube channel, with a star-studded event in November 2008. YouTube is at the top of the list for live streaming- like it is in most areas of the video industry. If we want to, we can watch a live stream of somebody playing our favourite video game or somebody just eating a copious amount of Chinese food!Ĩ1% of internet users and mobile audiences are now watching more live video content than ever! On top of that, it’s predicted that the video streaming industry will be worth $70 billion by the end of 2021. We live in a world where everything we could possibly want or need is available to us 24/7, 365 days a year.
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